Letter from the Editor

Posted on September 1st, by staff in Meet Helen. No Comments

Letter from the Editor

Hi, Helen here.

Welcome to Canada’s first and only lifestyle site, focused on skin care!

How’s your skin looking these days?

Here, you’ll learn how real people, including myself, have transformed or are working towards fixing our skin concerns with the best products and non-invasive treatments.

We have exclusive access to Toronto’s best cosmetic dermatologist, Dr. Lisa Kellett. She’s the woman responsible for keeping the city’s well-heeled looking refreshed and rejuvenated–not fake, filled, and frozen. Nobody wants to look like Joan Rivers or Bruce Jenner these days. In fact, recent stats prove it: According to The American Society for Aesthetic Plastic Surgery, the number of cosmetic minimally invasive procedures, such as lasers, and injectables, performed in 2011-2012 increased more than 10 percent, compared with 3 percent for surgical procedures such as facelifts.


So who is this site for? The thirty plus crowd, because this is when things go south skin-wise. Research shows that this is the decade when skin no longer “acts” young, as elastin and skin-plumping collagen production declines and skin becomes thinner–paving the way for the “3 Ds” of aging:

Deterioration = wrinkles, pores, texture, brown and red spots.

Descent = hallow eyes and cheeks, droopy eyelids.

Deflation = loss of face and neck volume and a general flattening of facial features.

All of these changes can make us look years older than we actually feel.

Personally, since turning thirty I feel like I am constantly playing a game of Whac-a-Mole because as soon as I deal with one issue, another one pops up! My skin battle is two-fold: As an acne sufferer being of Asian descent, I get hyperpigmentation after any blemish and many of these have morphed into deep, pitted scars. As any acne sufferer can attest to, acne and acne scarring has a strong emotional component to it–many who suffer from it try to keep their complexion under wraps.

Numbing cream before a laser treatment is a must!

I want to look my best without having to rely on layers of make up. And from what I’ve learned from the most reliable skin experts, that means committing to clinical treatments (spa facials won’t cut it anymore!) and daily use of sunscreen (the proven anti-ager!) and other cosmeceuticals.

So you won’t find fluffy makeup tips here–there are literally thousands of beauty blogs that will tell you how to wear the latest shade of red lipstick or how to apply pore-clogging foundation. I’m done covering up my skin.

And if you’re over 30, you should be too.

Instead of relying on makeup to look and feel your best, why not aim to get your skin to a state where you don’t need a drop of foundation? It’s possible.

How? Be proactive: commit to a skin care routine that works for you. Find one by working with a reputable dermatologist, just like how you maintain your teeth health with a dentist. Nourish your skin’s health with clean food. Cultivate these three habits and you’ll stay ahead of the aging game by ten years.

Dr Kellett, my amazing derm!

Wouldn’t it be nice to look and feel 30 when you’re 40? 40 when you’re 50? And 50 when you’re…75?!

Hey, and if you think you’re doomed to have horrible skin because your mom or dad does, don’t fret: only about 30% of facial aging is genetic, according to the Facial Aesthetics Care & Education Institute (FACE), an independent group of Canadian physicians and surgeons ensuring the highest standards in cosmetic enhancement procedures. The rest, they say, is caused by repetitive sunlight, smoking, and the environment. Totally controllable factors.

Ready to ditch the concealer for good? Stay connected, and let’s grow healthier, happier, and hotter together.


Leave a Reply

Your email address will not be published.